YOUR OUTFITTER FOR THE DIGITAL WILDERNESS
The Wild Initiative Digital Media Group is a digital marketing, design and development firm headquartered in the great state of Montana.
Small Agency Attention with Large-Scale Results
Let’s face it; your digital presence isn’t where it needs to be, and that “marketing expert” you hired from Facebook doesn’t have the breadth of experience to make your brand stand out. With decades of experience in digital marketing, advertising, branding and social, coupled with a passion for and knowledge of the outdoor and agriculture industries, The Wild Initiative Digital Media Group has the experience needed for your brand to succeed. Schedule a FREE consultation to discuss the options for your brand.
“It’s been my privilege to work with a wide variety of clients throughout my 20+ years in the digital space. Because of this, TWI Digital brings a unique perspective not found with your traditional marketer. Your bisoiness benefit from that same first-rate service provided to brands such as Stagecoach Country Music Festival, Land Rover, Honda Powersports, Nissan/Infiniti, Corona, Coachella Music & Arts Festival, DIRECTV, VISA and more.”
– Samuel Ayres (Founder/CEO)
The Wild Initiative, LLC is also proud to be a Voting Member of the Professional Outdoor Media Association (POMA).
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I am so happy with how my website, logo and branding came out after working with The Wild Initiative. They were able to pull all of my ideas (and there were many) together to create exactly what I was looking for! Between my blog posts, podcast and social media aesthetic, TWI helped me amplify my brand awareness and social presence in the direction I need to go.
Clients
Trusted by Brands NATIONWIDE
TWI Digital has managed digital projects for brands across the US in the hunting and angling spaces, agriculture and equestrian, lifestyle brands and podcasters, live events and venues, government contractors, and numerous shops and restaurants… even a vegan burger joint.
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After discussing Western Hunting Summit with several contractors, we selected Sam and The Wild Initiative. His experience building complex event sites along with his passion and understanding of the outdoor industry made him the clear choice. His work speaks for itself; our website is not only stunning, but functional, and with his guidance, we sold out two events in presale! We would highly recommend The Wild Initiative for your next project.
Website Design, Development & SEO
Make your website stand out from the competition and reduce required maintenance.
Regardless of industry, a business’s website plays a critical role in its success. A strong, professional online presence can be a make-or-break for generating traffic and revenue, and your website is the backbone. A well-designed website adds credibility, solidifies brand identity in consumers’ minds, generates additional leads and saves you significant amounts of time and money. Your website affects every aspect of your digital marketing, whether social media, PPC/digital ads, email campaigns or content generation.
SEO (Search Engine Optimization)
Improve your search rankings and increase your website traffic.
In the simplest terms, SEO is the process of improving your site to increase its visibility to consumers. Proper SEO practices increase the quantity and quality of traffic to your website through organic search results. Higher rankings in relevant search results increase your brand’s visibility. In turn, giving you more opportunities to convert qualified prospects into customers and consumers of your content.
IA (Information Architecture)
Simplify the user experience and increase conversions and sales.
IA is the exercise of organizing, structuring and labeling content in a clear, effective and sustainable fashion with the goal of directing and helping end-users find information and complete desired goals.
Capabilities
- Information Architecture (Sitemaps & Wireframes) & UX/UI Design
- Full Stack Development
- WordPress, Shopify, Squarespace, Custom Platform Dev, etc.
- HTML, CSS, JavaScript, jQuery, Liquid, React, etc.
- PHP, Python, Java, SQL, etc.
- Full Site Design, Template Mockups & Style Guides.
- SEO Audits & Optimization.
- ADA Accessibility Audits & Optimization.
- Ongoing Support & Maintenence
Advertising & Marketing
Revitalize your business with a strong marketing strategy and execution.
In today’s competitive business landscape, the significance of effective marketing cannot be overstated. It’s crucial to avoid falling victim to a myriad of marketing pitfalls, including inefficient ad-spends, irrelevant audiences, poor creative execution, and other challenges. Countless businesses have faced failure primarily due to subpar marketing strategies. At our company, we understand the impact that exceptional marketing can have on your business, and we are committed to shining a light on the areas where improvements are needed in your current advertising and marketing landscape.
Digital/Social/PPC Ads
Maximize ROI, engage audiences, and automate success.
When it comes to digital advertising, we firmly believe that it reigns as the king of modern marketing. Platforms like Facebook, Instagram, Google Ads, TikTok, and more offer unparalleled opportunities to connect with your target audience. With extensive experience and proven strategies, our team is fully equipped to leverage these platforms and significantly scale your business’s return on investment (ROI). By conducting in-depth keyword research, we gain a comprehensive understanding of the marketplace and your competitors, enabling us to craft data-driven campaigns that yield the best possible results for your brand.
Our approach is centered around an omnichannel strategy, ensuring that your brand is present and engaging with your existing and potential clients from every possible angle. We recognize the importance of working within a budget, regardless of size. Whether you have a modest or substantial budget, our team will collaborate closely with you to generate a substantial return on ad spend (ROAS). By automating your advertising efforts, we free up your time so that you can sit back, relax, and reap the benefits of our effective campaigns.
E-mail Marketing
Amplify engagement and conversions with expert email marketing tactics.
Tap into the power of email marketing to connect with a receptive audience already interested in your brand. We employ a range of tactics, including A/B testing, subject line optimization, send-time optimization, design enhancement, and list optimization, to deliver higher open rates, clickthrough rates, and conversion rates for our clients.
Even if you don’t currently possess an email list or if you need assistance in consolidating multiple lists from various sources, we’re here to help. Our tailored approach enables us to collaborate with your business and cultivate a unified, dynamic, and engaged audience. Together, we’ll build an email list that drives meaningful interactions and propels your brand forward.
Capabilities
- Media Calendar Planning & Generation
- Targeting, Audience Generation & Keyword Research.
- Full Omnichannel Ad Strategy.
- Social Media Ads (Facebook, Instagram, Twitter, TikTok).
- Search and Display (Google & Bing).
- Video Preroll, Midroll & Post-Roll (YouTube
- Niche Platforms (Linkedin, Snapchat, Tinder, GoWild, etc.).
- Media Buying
- Ad Design and Copywriting
- Email Collection Strategy & Implementation
- Audience Organization, Grouping and Tagging.
- Multi-Platform Expertise (Mailchimp, Constant Contact, Hubspot, Convertkit, ActiveCampaign, MailerLite, etc.)
- Email Template Design & Copywriting
- Recurring Newsletters, Transactional Emails, Product Announcements, etc.
- Customer Journey Planning & Implementation
Branding & Logo Design
Ignite your business’ potential with transformative branding that leaves a lasting impression.
Branding and logo design has the power to make a lasting impression on your audience. Your branding is the face of your business, and it speaks volumes about your offerings. To find success, your branding needs to be consistent, captivating, and aligned with your business objectives. Mediocre branding can be detrimental, leading to a disengaged audience or a potential misinterpretation of your products or services. That’s why high-quality design and branding are critical to accurately represent your business and resonate with your target market.
Whether you have a well-defined vision or a vague concept, our talented team is ready to collaborate with you. We specialize in creating impactful logo designs that embody your brand’s essence. Additionally, we develop comprehensive brand style guidelines and digital style guides to maintain consistency across all your marketing materials. If your brand needs a refresh, we excel at brand redesigns and overhauls. We carefully analyze your existing brand elements, identify areas for improvement, and reimagine your brand to ensure it aligns with your current goals and resonates with your audience.
Capabilities
- Logo Concepting & Design.
- Existing Brand Overhauls.
- Brand Asset Generation.
- Style Guide Planning & Generation for Both Print & Digital.
Organic Social Media
Harness the power of social media to grow your business, build authenticity, and engage your audience.
Social media has become an indispensable tool for businesses, allowing you to connect with potential customers locally, nationally, and globally. With 74% of people using social media to make purchase decisions and seek advice, its reach and impact surpass traditional marketing methods like print, broadcast, email, and PPC. Simply put, social media is critical for your business’s success.
Our team specializes in leveraging social media to increase audience growth and engagement, saving you time and helping you achieve your goals. Here’s why organic social media is essential:
- Cost-effective: Compared to paid advertising, organic social media updates are highly cost-effective. By regularly posting content across your social channels, you can create a comprehensive content and marketing strategy without breaking the bank.
- Authenticity and validity: Organic social media allows your brand to showcase its true identity and build an authentic connection with your audience. Users often turn to social media profiles to gather information about a brand. Consistently posting content, engaging with users, and addressing their feedback demonstrates your brand’s validity and builds trust.
- Boosts SEO: Regularly updating your social media content and profile ensures that your brand appears more frequently in relevant search results, enhancing your overall search engine optimization (SEO) efforts.
- Engaged communities and customer care: A single advertisement or social post may not turn a potential customer into a loyal advocate. However, through consistent interaction, feedback, and customer support on social media, you can cultivate engaged communities and foster brand loyalty. Each interaction acts as an endorsement of your brand to all of their social media connections.
Take advantage of the power of organic social media to grow your business, build authenticity, boost SEO, and nurture engaged communities. Trust our team to develop a strong social media strategy tailored to your brand’s needs.
Capabilities
- Target Audience Research.
- Strategy Development & Content Planning
- Account Creation & Asset Design.
- Follower Response & Engagement
- Performance Monitoring & Analysis
- Cross-Platform Content Creation (Instagram, Facebook, TikTok, Twitter, YouTube, Linkedin, Pinterest, etc.)
eCommerce, Online Ordering & Live Event Ticketing
Expand reach, reduce costs, streamline operations, and gain valuable insights.
Whether you’re a small brand selling $5 beer koozies, a restaurant looking to streamline delivery orders, or even a live event organizer selling exclusive $5,000 VIP passes for a world-class music festival, embracing online retail is the key to success. The statistics speak for themselves, with over 70% of Americans now choosing to make purchases online.
eCommerce
Maximize your business’s reach and sales potential with eCommerce.
In today’s digital age, online retail has emerged as a game-changer, offering unparalleled advantages over traditional brick-and-mortar storefronts. Retailers who have not yet embraced eCommerce are missing out on substantial opportunities to expand their reach and maximize sales potential. With eCommerce, retailers can showcase and sell their products 24/7 to a global audience, all without the burden of additional overhead costs associated with physical stores.
We specialize in helping businesses establish or enhance their online storefronts, ensuring they can capitalize on the immense potential of eCommerce. Whether you’re starting from scratch or seeking to upgrade your existing eCommerce platform, our experienced team is here to guide you every step of the way.
By establishing a strong online presence and implementing robust eCommerce solutions, you can tap into a vast and ever-growing market while reaping numerous benefits. Here’s why embracing online retail is crucial for your business:
- Expanded Reach: Online retail breaks down geographical barriers, allowing you to connect with customers far beyond the reach of a physical store. With an eCommerce platform, you can showcase your products or services to a global audience, maximizing your sales potential and expanding your customer base.
- Reduced Overhead Costs: Compared to operating a brick-and-mortar store, online sales significantly reduce overhead expenses and personnel requirements. You can save on rent, utilities, and staffing costs, channeling those resources into other areas of your business growth.
- Convenience and Accessibility: Online ordering provides unparalleled convenience for your customers. They can browse your offerings, make purchases, and schedule deliveries or pick-ups at their convenience, 24/7. This accessibility enhances customer satisfaction and encourages repeat business.
- Streamlined Operations: Implementing an efficient online ordering system or event ticketing platform streamlines your operations. It automates processes, such as order placement, payment processing, and inventory management, saving you time and ensuring accuracy.
- Targeted Marketing and Data Insights: With eCommerce, you gain access to valuable customer data and insights. This information allows you to understand your target audience better, tailor your marketing campaigns, and provide personalized recommendations to enhance the customer experience and drive sales.
Online Ordering
Enhance convenience, expand revenue, and drive customer loyalty.
Online ordering has become increasingly vital for restaurants in today’s digital landscape. It allows customers to easily browse menus, customize their orders, and place them at their convenience, 24/7. This level of convenience not only meets the growing demand for fast and efficient service but also caters to customers’ busy lifestyles. It provides a seamless and frictionless ordering experience, leading to higher customer satisfaction and repeat business.
Moreover, online ordering streamlines restaurant operations by automating the order placement process. This reduces the likelihood of errors that can occur during phone orders or in-person interactions. With online orders directly integrated into the restaurant’s system, staff can focus on fulfilling orders promptly and ensuring a smooth dining experience.
Online ordering also opens doors to new revenue streams. Restaurants can reach a wider customer base by offering delivery or takeout options through their online platforms. This enables them to tap into the growing demand for off-premise dining, providing additional revenue opportunities and increasing overall sales.
Additionally, online ordering provides valuable insights into customer preferences and ordering habits. Restaurants can leverage this data to tailor their menu offerings, marketing campaigns, and promotions, ultimately enhancing customer engagement and driving sales.
It enhances customer convenience, streamlines operations, expands revenue opportunities and provides valuable data insights. Embracing online ordering is not just a convenience; it’s a strategic move that can propel a restaurant’s success and foster long-term customer loyalty.
Event Ticketing
Maximize ROI, engage audiences, and automate success.
From small-scale training sessions to massive music festivals, our team specializes in managing online ticket sales for all types of events. We can guide you through every step of the process, ensuring a seamless and successful ticketing experience from start to finish.
The importance of a well-executed ticketing strategy can not be understated, which is why we offer comprehensive solutions tailored to your event’s unique needs. From making announcements and organizing presales to handling onsales, payment plans, fulfillment, and access control, we’ve got you covered. Our goal is to provide cost-effective solutions that align with your event budget, maximizing ticket sales and attendee satisfaction.
With our online event ticketing services, you can enjoy the following benefits:
- Streamlined Process: Our team takes care of all the technical aspects of ticket sales, allowing you to focus on planning and executing your event. We provide a user-friendly platform that simplifies the ticketing process for both you and your attendees.
- Enhanced Reach: By offering online ticket sales, you can reach a wider audience beyond your local area. Attendees from anywhere in the world can conveniently purchase tickets, expanding your event’s reach and potential for success.
- Increased Efficiency: Online ticketing eliminates the need for manual processes and paperwork. It enables automated payments, reduces administrative tasks, and provides real-time data on ticket sales, helping you make informed decisions and track the success of your event.
- Flexibility and Customization: Our ticketing solutions are highly customizable to suit your event’s specific requirements. Whether you need to offer different ticket types, implement payment plans, or integrate promotional codes, we can tailor the system to meet your needs.
- Secure and Reliable: We prioritize the security and reliability of our ticketing platform. Our system ensures safe and encrypted transactions, protecting both your event and your attendees’ sensitive information.
Capabilities
- Store Design & Development
- Mobile eCommerce Optimization
- Inventory Management
- Dropshipping & Print-on-Demand
- Payment Gateway Integration
- Analytics & Reporting
- Integration with Existing POS Systems
- Seamless Website Integration
- Menu Management
- Order Customization
- Online Payments
- Pickup or Delivery Orders with Tracking
- Customer Management
- Strategic Onsale Planning & Execution
- Scalable Ticketing Platforms
- Custom Ticket Options
- eTicketing, Fulfillment & Access Control
- Payment Plans
- Attendee Management